Apple has released a new campaign in India that puts iPhone 15 through a durability test -- tossing, turning, and tumbling around at the back of an auto rickshaw -- to demonstrate its tough build quality.
Launching in the midst of IPL cricket season, the film titled “Relax, it's iPhone” reminds fans that they can watch their favourite game without missing a beat or worrying about damaging their iPhone.
The new Apple campaign will air on broadcast and will also appear on digital pre-roll, TVO and social media.
From hard bumps to sharp turns, iPhone survives the chaos of a particularly bumpy rickshaw ride, proving that it is dependably durable even on the roughest commute.
iPhone 15 features a back glass with a custom dual ion-exchange process and an aerospace-grade aluminium enclosure, which help make iPhone 15 incredibly durable.
The Ceramic Shield front cover is tougher than any other smartphone glass, and with a water- and dust-resistant design, iPhone lasts and holds its value longer than any other smartphone.
Additionally, the fast and efficient A16 Bionic chip brings proven performance to iPhone 15, powering the Dynamic Island, computational photography capabilities, and more.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
Featured Video Of The Day
South India's First Double-Decker Flyover Opens In Bengaluru For Trial Runs
iPhone 16 Shipments in 2024 Not Expected to See Increase Despite Claims, Suggests Analyst Apple Store App Updated With Revamped ‘For You’ Section With Personalised Suggestions TinyPod Is an Apple Watch Case That Adds a Scroll Wheel to Offer iPod-Like Experience: Features, Price Windows Computers Lead To 'Blue Screen Of Death' Due To CrowdStrike Error In 1st Statement After Outage, CrowdStrike CEO Says... Massive Worldwide Microsoft Outage: Flights, Markets, Stock Exchange Down Woman Says Jindal Group Executive Groped Her On Flight, Naveen Jindal Reacts How World Scrambled To Deal With One Of The Biggest IT Crashes: 10 Points Fighting And Kisses: 5 Big Takeaways From Trump's Speech Track Latest News Live on NDTV.com and get news updates from India and around the world.