Google has updated its Android logo and mascot.
Google has revealed its fresh Android logo, and according to brand manager Jason Fournier, it now bears a closer resemblance to Google's own logo, aiming to strike a balanced synergy between the two brands.
Here are five points on new Android logo:
- The updated Android logo now incorporates a capital "A" instead of its previous all-lowercase format, which enhances the prominence of the word when used alongside the Google logo.
- In a blog post, Android consumer brand management director Jason Fournier wrote that users will start seeing the new aspects of the brand identity, like the updated logo and 3D bugdroid, appear on Android devices and in more places starting this year.
- The bugdroid, the face and most identifiable element of the Android robot, now appears with more dimension and a lot more character.
- The company said that new visuals draw inspiration from Material Design to complement the Google brand palette and be adaptable.
- The refreshed and dynamic robot shows up where Android connects with people, communities, and cultural moments. It can reflect individual passions, personalities, and context.
