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This Article is From May 28, 2018

Gulab Jamun Is 'Indian Fried Doughnut'? Twitterati Troll Recipe Video Over Name Mix-Up!

Buzzfeed's Tasty posted a recipe video for Indian dessert Gulab Jamun, calling it the 'Fried Indian Doughnut' on Twitter, eliciting a range of jokes and allegations of cultural misappropriation by Tasty's Indian followers.

Gulab Jamun Is 'Indian Fried Doughnut'? Twitterati Troll Recipe Video Over Name Mix-Up!

The video quickly reached the Indian followers of Tasty's Twitter page and elicited a whole lot of reactions, most of which mocked the Anglicisation of the name of the sweet dish. But that wasn't the only thing that bothered Indian Twitterati. They also raised questions over the recipe and the finished product, which didn't quite look like a gulab jamun.

Here are some tweets from the reply thread of the Tasty video:

Some users indicated that Americanising the name of the sweet dish may be a form of cultural appropriation:

There were some political jokes as well:

But there was one tweet that kind of put things in perspective for the angry Indian tweeters:

This is not the first time Indians on Twitter have reacted strongly to food misnomers. Last year veteran actor Shabana Azmi had to bear the brunt of Twitterati's anger, after she mistook poha for upma, while vacationing in Florence. The radical foodie brigade had also pounced upon Chef Gordon Ramsay, after he had 'insulted' south Indian breakfast favourite medu vada, by indicating that it looked like prison food. Is it time we Indians stopped being so sensitive about our food? What's in a name, after all? Moreover, someone else's opinion about our food isn't going to affect our love for it!

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