Starbucks' newly-appointed CEO has made headlines due to his unusually long commute to the office. Brian Niccol, who is set to take the reins of the company next month, will be reportedly using a corporate jet to cover the distance between his home in California and the company's headquarters in Seattle (a distance of approx 1600 kilometres). As per the company, when he is not travelling for work, Niccol will still be expected to work from the Seattle office at least three days a week in alignment with Starbucks' hybrid work policies. The news has sparked much criticism online, especially in the context of the environmental impact of such jet travel.
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People took to social media to slam Niccol and Starbucks for this decision. Several responded with sarcasm and memes. In particular, users are contrasting Starbucks' seemingly 'green' paper straw policy to its CEO's commute, which is far from eco-friendly. In this context, people are pointing out the irony and "hypocrisy" of the company that had proudly announced its decision to eliminate plastic straws a few years ago.
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One of the viral memes on the topic was shared by @sagarcasm. The sarcastic post read, " Starbucks' new CEO will fly 1600 km daily in a private jet for work. Meanwhile Starbucks employees to customers: Paper straw lijiye. Thak gaye honge environment kharaab kar kar ke." ["Take paper straws. You must be tired of damaging the environment."]
Starbucks' new CEO will fly 1600 kms daily in a private jet for work
— Sagar (@sagarcasm) August 21, 2024
Meanwhile starbucks employees to customers: pic.twitter.com/EEigNwjitY
Note that Starbucks has clarified that the jet commute is not a daily one, but weekly when Niccol will not already be travelling to other locations for work. The company has also stated that Brian's schedule "will exceed the hybrid work guidelines and workplace expectations Starbucks has for all partners." Nevertheless, people have taken to social media to express their disapproval of such jet travel. Check out some of the other reactions from X below:
Starbucks: We will use paper straws because climate change 😰 🙌🏻 😭 😡
— Jasmin (@Jasminlochav) August 21, 2024
Also, Starbucks: Our CEO can use company jet to travel 1600 km to the office 3x a week because he don't need to relocate 🤗 💌 😋 🤪 #starbucks
So the new CEO of Starbucks gets to use a corporate jet to commute the 1000 miles from Newport Beach to Seattle three times per week. That's awesome but can we go back to plastic straws then?
— Joseph Tyler 🇺🇸 (@nicebelt08) August 21, 2024
Starbucks CEO will commute daily between California and Seattle for work in a private jet, it's the same distance between Delhi and Hyderabad.
— 🅳🆁. 🅵🅸🆁🅴🔥🌊⚕️🩺 (@dr_sammd) August 22, 2024
YOU worry about the straws, ICE and Electric! #Starbucks #Savetheplanet pic.twitter.com/J2uLz0Su3w
and they say, you bring your own cup and don't forget the paper straws :) pic.twitter.com/25STwfhGry
— Kay Kay (ట్వీటేశ్వరుడు) (@BTelugabbayi) August 23, 2024
They'll convince you that it's essential you switch to paper straws (it is) meanwhile their CEOs' take enough pvt fights to eclipse your carbon footprint for centuries. https://t.co/WpyIR1FM0r
— @fivexfive.bsky.social (@FiveXFive_ca) August 23, 2024
Dumb Starbucks customers sipping their overpriced coffee through paper straws to "save the planet".
— Josef | Fit Dad 🥩 (@FitDadJosef) August 22, 2024
Meanwhile Starbucks new CEO... pic.twitter.com/pmNxVCmcyv
Brian Niccol has replaced Laxman Narasimhan as the CEO of Starbucks. In July 2024, Narasimhan revealed that he "almost never" worked past 6 pm in an interview with Fortune magazine. His declaration about work-life balance took the internet by storm, especially as he stepped down from the helm of the global giant.
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