Varanasi: Prime Minister Narendra Modi offered a canny business plan for weavers in his Lok Sabha constituency Varanasi today - making the famous Banarasi sari available for the weddings of the "20 crore girls who will get married in the next few years."
He also asked the weavers to use opportunities offered by e-commerce to tap a global market and to modify the industry to do that effectively.
"Every mother wants a Banarasi sari for her daughter on their wedding day... 20 crore girls will get married in the next few years. So 20 crore saris will be needed. Such a big market waiting for you," the PM told weavers, adding, that an assured market meant they must increase production and ensure quality, good design and service.
Most of the Varanasi's 40,000 weavers are Muslims who have engaged in the traditional craft, now floundering, for generations. In his election campaign the Prime Minister had promised to improve their lot with modern technology, branding, designing and marketing.
This is Mr Modi's first trip to Varanasi since he took over as Prime Minister.
He also asked the weavers to use opportunities offered by e-commerce to tap a global market and to modify the industry to do that effectively.
"Every mother wants a Banarasi sari for her daughter on their wedding day... 20 crore girls will get married in the next few years. So 20 crore saris will be needed. Such a big market waiting for you," the PM told weavers, adding, that an assured market meant they must increase production and ensure quality, good design and service.
Most of the Varanasi's 40,000 weavers are Muslims who have engaged in the traditional craft, now floundering, for generations. In his election campaign the Prime Minister had promised to improve their lot with modern technology, branding, designing and marketing.
Advertisement
This is Mr Modi's first trip to Varanasi since he took over as Prime Minister.
Advertisement
COMMENTS
Advertisement
PM Modi Hails Defence Giant Lockheed Martin's Make In India, Make For World Drive PM Modi Meets Party Staffers At BJP Headquarters PM Modi Chairs Security Meet Amid Rising Terror Attacks In Jammu Windows Computers Lead To 'Blue Screen Of Death' Due To CrowdStrike Error Woman Says Jindal Group Executive Groped Her On Flight, Naveen Jindal Reacts In 1st Statement After Outage, CrowdStrike CEO Says... In Pics: Bangladesh On Fire, Buildings, Vehicles Burnt Amid Ongoing Clashes Microsoft Power Outage Caused "Minor Disruptions" In 10 Banks: RBI Doctor Who Saved Man By Giving CPR: "We Are Only God's Representatives'' Track Latest News Live on NDTV.com and get news updates from India and around the world.