Air India has launched its new ‘VISTA' wireless in-flight entertainment (IFE) service across the existing wide-body fleet, except the newly inducted B777 and the A350 aircraft.
Powered by Bluebox Aviation, Vista allows passengers to access entertainment content on their devices. This move marks Air India's entry into streaming IFE, with plans for further expansion. It leverages Bluebox's experience and reliability data from its partnership with Vistara to ensure a seamless entertainment experience for passengers.
“We are excited to partner with Air India,” said Kevin Birchmore, VP Global Sales, Bluebox. “Together, we aim to set new standards for a customised customer experience and uninterrupted enjoyment that reflects both Air India's commitment to excellence and our commitment to engaging and entertaining customers on board.”
Vista allows customers to stream content on their devices, including iOS, Android, Windows, and macOS devices. The service also features a live map display for flight tracking, keeping passengers informed and engaged.
Air India's content library boasts over 950 hours of entertainment, including timeless favourites, award-winning titles, short films, acclaimed series, and curated content for children. The library is periodically updated to ensure a diverse range of options.
“At Air India, we are continuously striving to anticipate and meet the evolving needs of our modern travellers,” said Rajesh Dogra, Air India's Chief Customer Experience Officer. “[Vista] allows seamless integration of personal devices, enhancing the overall travel experience for our customers,” he added.
Vista will also be rolled out on narrow-body aircraft in the future.
Featured Video Of The Day
13 Dead, Several Missing As Navy Speedboat Collides With Ferry Near Mumbai
JioTag Go With Support For Google’s Find My Device Network Launched in India: Price, Features American YouTuber Slams Air India For Offering The "Worst Business Class Experience" Air India Cabin Crew Member Caught At Chennai Airport Smuggling 1.7 Kg Gold World Leaders On Speed-Dial: How Elon Musk Is Causing Geopolitical Tremors US Fed Cuts Key Interest Rate By 0.25%, Sending Stocks Tumbling Naval Personnel Among 13 Killed As Navy Boat Collides With Ferry Near Mumbai Google Maps Captures Man Loading Body Into Car Boot, Suspects Arrested This US Airline Announces Unlimited Flight Pass For Just $299 A Year 5 Terrorists Killed In Encounter With Security Forces In J&K's Kulgam Track Latest News Live on NDTV.com and get news updates from India and around the world.