PM Modi's Mann Ki Baat has generated Rs 10 crore for AIR in the last two fiscals.
Prime Minister Narendra Modi's monthly radio address 'Mann Ki Baat' has generated revenue of about Rs 10 crore for the All India Radio (AIR) in the last two financial years, the Lok Sabha was informed today. In 2016-17, the revenue was to the tune of Rs 5.19 crore, while it was Rs 4.78 crore in 2015-16.
Minister of Information and Broadcasting Rajyavardhan Rathore, in a written reply, said regional version of the address is broadcast in 18 languages and 33 dialects on the same day after the completion of the original broadcast, adding the monthly radio address was also broadcast in English and Sanskrit.
Mr Rathore said 'Mann Ki Baat' is beamed on transmitters for
domestic audience, and through the internet and short wave transmitters for global listeners.
Launched on October 3, 2014, PM Modi addresses the nation every month in 'Mann Ki Baat' programme in which he talks about immediate issues that need to be addressed. PM Modi had last addressed the nation on his monthly radio programme on June 25, the
42nd anniversary of the Emergency, where he called it the "darkest day in the history of India".