Amazon on Monday faced the ire of a section of Indian social media users over merchandising some products, including apparel and food items, that feature images of the Indian flag, with some saying that using the tricolour in such a way was an insult and a violation of the country's flag code.
Netizens shared pictures of items like apparel, cups, keychains and chocolates that feature images or imprint of the tricolour on Amazon.in website, and sought a ban on these items. Hashtags like #AmazonInsultsNationalFlag were trending on Twitter.
Amazon did not respond to emailed queries seeking comments.
Some social media users noted that using the tricolour on products is against the Flag Code Of India, 2002.
A section of the social media users said such usage is an insult to the national flag while others pointed out that it was a cheap method of increasing sales and that this will not increase the patriotism of Indian citizens.
"The flag shall not be used as a portion of costume or uniform of any description. It shall not be embroidered or printed upon cushions, handkerchiefs, napkins or boxes," as per the Code.
This is not the first time that Amazon is facing such a backlash. In 2017, Amazon was forced to remove doormats depicting Indian flag that were listed on its Canadian website after a strong protest by India.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
Amazon Prime Day 2024 Sale to Bring Discounts on OnePlus 12, MacBook Air M1, iPhone 13 and More Amazon Prime Day 2024 Sale Deals: Discounts on Echo, Fire TV Stick and More Amazon Products Realme GT 6T Miracle Purple Colour Variant Launched in India; to Go on Sale During Amazon Prime Day Sale Barack Obama Wants Joe Biden To Pull Out Of US Presidential Race: Report World's Largest Isolated Tribe Makes Rare Appearance In New Footage Shooter Had Trump's Face Right In Middle Of Crosshairs, Shows New Video Comedy Legend Bob Newhart Dead At 94: Publicist Israeli Strike Kills Field Commander In Elite Hezbollah Unit: Report Delhi-San Francisco Air India Flight Diverted To Russia After Engine Glitch Track Latest News Live on NDTV.com and get news updates from India and around the world.