Amitabh Bachchan is being considered to be the new brand ambassador of the 'Incredible India'. (File Photo)
Bollywood stars Akshay Kumar, Varun Dhawan, Sudhir Mishra and Sonakshi Sinha among others have given a thumbs up to megastar Amitabh Bachchan possibly being the new brand ambassador of the 'Incredible India' campaign.
Mr Bachchan, 73, is the Centre's "first choice" to replace Aamir Khan, whose contract for the tourism ministry's campaign has ended. The final decision is yet to be taken. It has been reported that Akshay Kumar was also among the choices for the position.
Calling Mr Bachchan the right one, Akshay Kumar told reporters, "He should be given that (brand ambassador). He is an icon... It would be great."
"He is The perfect brand ambassador, true icon and the most appropriate person for Incredible India," said actor Ranveer Singh.
Nawazuddin Siddiqui, who is sharing screen space with Mr Bachchan in Sujoy Ghosh's upcoming production "Te3n", said, "I am happy. He deserves it."
Filmmaker Sidhir Mishra called the "Piku" star incredible.
"He is a great brand ambassador. So was Aamir. You can't praise him (Bachchan) enough, there is not much that hasn't been said about him. He is cultured, understands culture, understands India, he is very knowledgeable. Not just a film actor he is beyond that," Mr Mishra said.
While Sonakshi feels there is none better than Amitabh Bachchan for the post. "I think nobody represents art and cinema in our country like him. He has been doing that for so many years. No one is better than him to be the brand ambassador."
"He is definitely incredible. He deserves whatever honour he gets," said Varun.
Director Shoojit Sircar, who has directed Bachchan in two films "Shoebite" and "Piku", said he supports the actor in whatever he does.
"I am happy. Whatever he does, I am with him. He is a legend."