New Delhi: The iconic red-haired Archie, a comic book heartthrob with a perpetually hassled look and two girlfriends, will soon be dancing to Bollywood numbers in the book's Indian avatar published in Hindi and Malayalam.
Seventy years after its birth in the United States, 12 titles of the popular Archie comics will be published this year in India.
Commenting on the launch of the book in Hindi and Malayalam, Jon Goldwater, co-CEO of Archie Comics, said, "Archie Comics have entertained fans for several generations. We wanted to give our fans in India something they could relate to. The move is to bring in some Indian flavour to the comic. It will be the same Archie, the same Veronica and Betty but with a 'desi' twist."
The company plans to launch 36 titles by 2012.
The remaining five titles will explore the world of Archie and his friends through their funny escapes. Each title will be priced at Rs 30.
Archie made his first appearance Dec 22, 1941. Drawn by Bob Montana and written by Vic Bloom, publisher John Goldwater promoted Archie as America's newest boyfriend, "Archibald 'Chick' Andrews", modelled on a red-haired friend. He gave Archie two girlfriends, Betty and Veronica.
Over the years, Archie's gang grew and even changed with the times. In 2010, the publishers introduced the first gay character Kevin Keller in Archie comics.
Seventy years after its birth in the United States, 12 titles of the popular Archie comics will be published this year in India.
Commenting on the launch of the book in Hindi and Malayalam, Jon Goldwater, co-CEO of Archie Comics, said, "Archie Comics have entertained fans for several generations. We wanted to give our fans in India something they could relate to. The move is to bring in some Indian flavour to the comic. It will be the same Archie, the same Veronica and Betty but with a 'desi' twist."
The company plans to launch 36 titles by 2012.
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The remaining five titles will explore the world of Archie and his friends through their funny escapes. Each title will be priced at Rs 30.
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Archie made his first appearance Dec 22, 1941. Drawn by Bob Montana and written by Vic Bloom, publisher John Goldwater promoted Archie as America's newest boyfriend, "Archibald 'Chick' Andrews", modelled on a red-haired friend. He gave Archie two girlfriends, Betty and Veronica.
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Over the years, Archie's gang grew and even changed with the times. In 2010, the publishers introduced the first gay character Kevin Keller in Archie comics.
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