Ikea said it will open its second Indian store on December 18, seeking to woo the nation's growing middle class with Swedish functionality and a dash of local masala.
The furniture giant opened its first Indian outlet two years ago in Hyderabad. Its next shopfront will be on the outskirts of financial capital Mumbai.
"We are very excited, as Mumbai is one of our priority markets in India," Ikea India chief Peter Betzel said in a statement.
Ikea is betting big on the and its 1.3 billion people, planning to open 25 outlets by 2025 as it diversifies away from Western markets.
The Hyderabad outlet mixes the brand's staple selection of "Billy" bookshelves and bedspreads with "locally relevant products" like spice boxes and mattresses with a coconut-fibre centre.
Its canteen serves Ikea's signature meatballs but without beef or pork in deference to local religious practice, as well as local favourites like biryani.
With coronavirus cases nearing 10 million in India -- but with economic activity almost back to normal -- Ikea said customers will have to register online for an allotted time slot to visit the store.
The home goods behemoth first tried to enter India in 2006 but was foiled by strict foreign investment rules obliging international firms to partner with local companies.
Ikea said its new store would create over six thousand jobs by 2030, with the aim of ensuring half of its employees are women.
After Battle For Chief Minister's Chair, War Over Furniture In Andhra Table Shaped Like Stack Of Pancakes Goes Viral, Makes Foodies Drool Over Furniture Video Of Couple Stuck At IKEA During Dubai Floods Goes Viral, Internet Calls It "Dream Staycation" Massive Asteroid Heading Towards Earth At 65,000 Kmph, Warns NASA 2 Soldiers Killed In Action, 4 Terrorists Shot Dead In Kashmir's Kulgam "Sharing With A Heavy Heart...": Veep's Comeback To P Chidambaram's Jab Soon, Food Packets Will Have Bigger, Bolder Info On Sugar, Salt, Fat New UK PM's Party Candidate With Roots In UP Wins General Elections AIET 2024: Results Out For All India Entrance Test, Check Interview Dates Track Latest News Live on NDTV.com and get news updates from India and around the world.