BJP President Rajnath Singh launches the Modi-for-PM fund campaign at the party headquaters in New Delhi
New Delhi:
The BJP has launched a Modi-for-PM fund - a collection drive in which the party aims to get donations from about 10 crore households for the election campaign of its prime ministerial candidate. Those who want to fund Narendra Modi's campaign can pay with cash or card, in person or online.
The party wants donations of between Rs 10 and Rs 1000 and receipts will be SMSed and emailed.
BJP chief Rajnath Singh made the first contribution of Rs 1000 to kick off the "one-note, one vote" campaign, aimed at helping the party establish a direct connect with voters.
Mr Singh did not, however, use the e-donation facility that his party's re-launched website has introduced. He dropped a 1000-rupee note into a collection box at a function where several former IITians were also inducted into the BJP.
The party will also begin a new campaign to collect iron for a massive Sardar Patel statue, nearly twice the size of the State of Liberty, being built in Gujarat, Narendra Modi's state. The statue is Mr Modi's pet project and the iron collection drive is also seen as a mass-contact programme.
BJP leaders stoutly deny that the party is aping the one-year-old Aam Aadmi Party's hugely successful door-to-door campaigns. They insist that it is an old Rashtriya Swayamsevak Sangh or RSS practice to raise funds this way. The RSS is the BJP's ideological mentor. (RSS workers in Burkha at Modi's Goa rally, alleges Congress)
Arvind Kejriwal's Aam Aadmi Party made a spectacular debut in the Delhi assembly elections last month. Made up mostly of first time politicians, the party bested seasoned rivals like the Congress and the BJP in 28 of Delhi's 70 seats, riding on an anti-corruption agenda and a vigorous mass contact programme to collect funds and connect with voters.
The flurry of poll-related activity today is a prelude to a three-day meet of the BJP's national executive beginning Friday.
The party wants donations of between Rs 10 and Rs 1000 and receipts will be SMSed and emailed.
BJP chief Rajnath Singh made the first contribution of Rs 1000 to kick off the "one-note, one vote" campaign, aimed at helping the party establish a direct connect with voters.
Mr Singh did not, however, use the e-donation facility that his party's re-launched website has introduced. He dropped a 1000-rupee note into a collection box at a function where several former IITians were also inducted into the BJP.
The party will also begin a new campaign to collect iron for a massive Sardar Patel statue, nearly twice the size of the State of Liberty, being built in Gujarat, Narendra Modi's state. The statue is Mr Modi's pet project and the iron collection drive is also seen as a mass-contact programme.
BJP leaders stoutly deny that the party is aping the one-year-old Aam Aadmi Party's hugely successful door-to-door campaigns. They insist that it is an old Rashtriya Swayamsevak Sangh or RSS practice to raise funds this way. The RSS is the BJP's ideological mentor. (RSS workers in Burkha at Modi's Goa rally, alleges Congress)
Arvind Kejriwal's Aam Aadmi Party made a spectacular debut in the Delhi assembly elections last month. Made up mostly of first time politicians, the party bested seasoned rivals like the Congress and the BJP in 28 of Delhi's 70 seats, riding on an anti-corruption agenda and a vigorous mass contact programme to collect funds and connect with voters.
The flurry of poll-related activity today is a prelude to a three-day meet of the BJP's national executive beginning Friday.
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