Hyderabad:
It's the corporate version of the Indian Premier League. Three hundred students at Hyderabad's Indian School of Business will bid online to buy a day with 25 famous CEOs.
Bids start at a thousand rupees. The winners have to exercise their bid before January 2010. The funds raised from the auction will go to a NGO of the CEO's choice, with the CEO matching the amount raised by the student.
Aditya hopes to land Anand Kripalu, Cadbury's top boss in India. "I am from the marketing world and that's where I will head back. So I wanted to spend time with someone who has done good work in the area. It is an once-in-a-lifetime opportunity," he says.
Among the big names up for the grabs are - N R Narayanmurthy, Ajay Piramal, G V Prasad, Deepak Parekh, Adi Godrej, K V Kamath, Kiran Mazumdar Shaw and Kumar Mangalam Birla.
It's not just money that talks to these CEOs. Bids must include a letter by the student explaining why he or she wants a day with the CEO they're trying to nab.
V K Menon, Senior Director, ISB hopes, "If a critical mass of students do this, they can come back and share their experience with their classmates or a larger group."
As for students, this is a dream come true. For once, they'll be hiring some of the biggest names in the business.
Bids start at a thousand rupees. The winners have to exercise their bid before January 2010. The funds raised from the auction will go to a NGO of the CEO's choice, with the CEO matching the amount raised by the student.
Aditya hopes to land Anand Kripalu, Cadbury's top boss in India. "I am from the marketing world and that's where I will head back. So I wanted to spend time with someone who has done good work in the area. It is an once-in-a-lifetime opportunity," he says.
Among the big names up for the grabs are - N R Narayanmurthy, Ajay Piramal, G V Prasad, Deepak Parekh, Adi Godrej, K V Kamath, Kiran Mazumdar Shaw and Kumar Mangalam Birla.
It's not just money that talks to these CEOs. Bids must include a letter by the student explaining why he or she wants a day with the CEO they're trying to nab.
V K Menon, Senior Director, ISB hopes, "If a critical mass of students do this, they can come back and share their experience with their classmates or a larger group."
As for students, this is a dream come true. For once, they'll be hiring some of the biggest names in the business.
