The Animal Welfare Board of India has issued a notice appealing to people to celebrate "Cow Hug Day" on February 14 to spread "positive energy" and encourage "collective happiness", officials said today.
Valentine's Day is celebrated on February 14 every year.
"All cow lovers may celebrate February 14 as Cow Hug Day keeping in mind the importance of mother cow and make life happy and full of positive energy," read the notice issued by the board under the Department of Animal Husbandry and Dairying.
The notice further said hugging cows will bring "emotional richness" and increase "individual and collective happiness".
It also mentioned that Vedic traditions are almost on the "verge of extinction" due to the "progress of West culture" and that the "dazzle of western civilisation has made our physical culture and heritage almost forgotten".
The notice has been issued with approval of the competent authority, the officials said.
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)
Featured Video Of The Day
The Women Safety Emergency
Rubina Dilaik's Valentine's Day Special Famjam With Husband Abhinav Shukla And Twin Daughters Man In UP Strangles Girlfriend, Later Kills Self On Valentine's Day ''I Was Set Up On A Blind Date'': Joe Biden Reveals How He Met His Wife Jill Trump, Musk Groove To Bee Gees' 'Stayin' Alive' In AI-Video Now Viral 150 mg Semen In Kolkata Doctor's Body, Suspect Gang-Rape: Parents To Court "Want To Ask Congress...": Mamata Banerjee Snaps At Ally In Rape-Murder Case US Judge Says "Monopolist" Google Can't Avoid App Store Reforms NASA To Decide Stranded Starliner Astronauts' Route Home By End Of Month Mob Vandalises Hospital During Protest Over Kolkata Horror Track Latest News Live on NDTV.com and get news updates from India and around the world.