Union Minister of State for Culture and Tourism Mahesh Sharma. (File Photo)
The brand ambassador for the 'Incredible India' campaign will be decided soon and the process is on the right track, union Minister of State for Culture and Tourism Mahesh Sharma said on Wednesday.
"We have to follow a process. It's on the right track and it will be decided soon," he told IANS on the sidelines of commemoration of the 150th birth anniversary of Lala Lajpat Rai at Teen Murti Bhavan in New Delhi.
Asked whether actor Amitabh Bachchan, who has been the brand ambassador of Gujarat Tourism, has been confirmed for the 'Incredible India' campaign, Mr Sharma said it was not an individual decision.
"No individual can decide on the matter," he said.
Speculations were rife that Mr Bachchan has been roped in for the campaign run under the aegis of the tourism ministry. Names of others like actor Akshay Kumar, Deepika Padukone and Priyanka Chopra were also doing the rounds.