Sachin Tendulkar is being designated as a "national icon" of the Election Commission. (File)
Cricketing legend Sachin Tendulkar is being designated as a "national icon" of the Election Commission (EC) to encourage greater voter participation in the electoral process.
A memorandum of understanding will be signed between Sachin Tendulkar and the poll panel on Wednesday. As part of the three-year agreement, Sachin Tendulkar will spread voter awareness.
"This collaboration would mark a significant step towards leveraging Sachin Tendulkar's unparalleled impact with the youth for increasing voters' participation in the forthcoming elections, especially in general elections (to Lok Sabha), 2024," the Election Commission said in a statement.
Through the partnership, the Election Commission seeks to address the challenges of urban and youth apathy towards voting.
The Election Commission has been associating itself with renowned Indians from various fields by designating them as its "national icons" to motivate voters for participation in the electoral process.
Last year, the commission had recognised actor Pankaj Tripathi as a national icon. Earlier, during the 2019 Lok Sabha elections, stalwarts such as MS Dhoni, Aamir Khan and Mary Kom had been the Election Commission's national icons.
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