Cricketing legend Sachin Tendulkar is being designated as a "national icon" of the Election Commission (EC) to encourage greater voter participation in the electoral process.
A memorandum of understanding will be signed between Sachin Tendulkar and the poll panel on Wednesday. As part of the three-year agreement, Sachin Tendulkar will spread voter awareness.
"This collaboration would mark a significant step towards leveraging Sachin Tendulkar's unparalleled impact with the youth for increasing voters' participation in the forthcoming elections, especially in general elections (to Lok Sabha), 2024," the Election Commission said in a statement.
Through the partnership, the Election Commission seeks to address the challenges of urban and youth apathy towards voting.
The Election Commission has been associating itself with renowned Indians from various fields by designating them as its "national icons" to motivate voters for participation in the electoral process.
Last year, the commission had recognised actor Pankaj Tripathi as a national icon. Earlier, during the 2019 Lok Sabha elections, stalwarts such as MS Dhoni, Aamir Khan and Mary Kom had been the Election Commission's national icons.
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)
Featured Video Of The Day
Poll Rules Tweak Makes Electronic Records Harder To Get, Sparks Row Watch: Sachin Tendulkar Likens 12-Year-Old Sushila Meena's Action With Zaheer Khan, Pacer Responds R Ashwin Shows Off Post-Retirement Call Log, Features Sachin Tendulkar And Kapil Dev "Congress Should Be Ready...": Mani Shankar Aiyar's Big INDIA Bloc Remark 3 Marriages, Rs 1.25 Crore: How 'Looting Bride' Targeted Rich Men Ex IAS Trainee Officer Puja Khedkar Denied Pre-Arrest Bail In UPSC Case Data Exclusivity Anti Poor, Anti-Farmer, Anti Self-Reliance: Ashwani Mahajan Year Ender 2024: What Donald Trump's Return To White House Means For World Follow These Lifestyle Tips In 2025 To Kickstart The New Year Track Latest News Live on NDTV.com and get news updates from India and around the world.