Albinder Dhindsa also said that it "breaks my heart" to see the "hate" around his comments.
The founder of online grocery startup Grofers, facing heat over the company's promise to deliver groceries in 10 minutes, has clarified that the presence of its stores in densely located areas and the company's "good" in-store planning and tech ensures most of the orders are packed in "under 2.5 minutes" which was the the basis of the announcement, as he responded to the "hate" the company has been receiving over the issue.
In a statement on Twitter, Albinder Dhindsa also said that it "breaks my heart" to see the criticism that his company has been receiving over the announcement.
"....instead of celebrating innovations (and startup success) coming from India, some of us stay cynical/envious of people who are trying to break the status quo," he said in a statement on Twitter.
"We need more people who dare, and less of those who pull them down," he added.
The company has been facing online criticism, with some social media users alleging that its delivery partners were being put at risk for not delivering orders within 10 minutes.
It all started with a tweet by Mr Dhindsa on a user's now-deleted tweet on receiving the delivery in 13 minutes.
It was followed by a backlash by several people on social media.
Amid the barrage of criticisms, Mr Dhindsa also received support on social media - a senior official of Zomato being one among them.
"Just because something gets done fast, doesn't mean it is done at subpar quality - or is done by compromising on security. Fast delivery = riskier driving, assumes a zero sum game. There are ways to make things faster and safer. One just needs to get out of zero sum game mindset," tweeted Pradyot Ghate, Zomato VP Product & Payments.
Amogh Venkatanarayan, who identified himself as a consumer, also tweeted in support of Grofers