In a bid to garner support for the construction of a Ram Temple in Ayodhya, the BJP's youth wing has come out with "Ram Dhun", a minute-long devotional song, which can be downloaded as a ringtone to mobile phones by devotees.
Abhijat Mishra, the national general secretary of the Bharatiya Janata Yuva Morcha, said the "Ram Dhun" is meant to "effectively propagate the message about Ram temple construction in Ayodhya".
Fervent appeals are being made to people to download the "Jai Jai Shri Ram" tune to their mobiles, he said.
"More than 10,000 people have downloaded it in just a couple of days," Mr Mishra told PTI.
The tune will "create positive vibes" for the receiver and those around him, he said.
"Lord Ram is the biggest symbol of harmony. He broke caste barriers and took members from different sections of society along on his mission," he said.
"Lord Ram is the identity of India, and he had made India a true global superpower. A grand Ram temple in Ayodhya will restore India's glorious history," Mr Mishra said.
The Uttar Pradesh government had annouced that it will install a 221-metre bronze statue of Lord Ram in Ayodhya.
While the height of the actual statue would be 151 metres, its overhead umbrella would be 20 metres while the pedestal would be 50 metres, he said.
Shiv Sena chief Uddhav Thackeray, who offered prayers at the Ram Lalla temple, said "days, years and generations are passing by but the temple has not being constructed".
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