PM Narendra Modi at Red Fort on Independence Day
As most Indians anticipate a week of festivals and holidays ahead, Prime Minister Narendra Modi is apparently set for more work than play.
For the first time ever, Mahatma Gandhi's birth anniversary "Gandhi Jayanti" on October 2 will not be a holiday for government employees, who have to report to work for PM Modi's mission Clean India.
Mr Modi also plans to pick up a broom and set an example. He had said on Tuesday in Bangalore, "I will use the broom and beg citizens to give 100 days a year or two hours a week to clean India."
His ministers and various government departments will also take up brooms in similar photo-ops.
The next day, which will mark Dussehra and the end of the Durga Puja and Navratra festivals, Mr Modi has set up another date with citizens.
After Twitter, videoconferencing and satellite links, he will turn to good old radio to reach out to reach out to the masses next week.
The government's statement says, "Prime Minister Narendra Modi will share his thoughts with the people of India through the radio."
Mr Modi's office has reportedly asked the state-owned All India Radio to make arrangements to air his 20-minute address to the nation that is likely to be recorded. The show, called "PM on Radio", will not be interactive but it will have Mr Modi sharing his thoughts on governance and other topics close to his heart.
Reports suggest the information and broadcasting ministry has been asked to issue an advisory to private radio and TV channels to air the PM's message. If that happens, it will be the first time that private channels will be advised to carry a special broadcast that is not for Independence Day or Republic Day.
A similar advice saw students across the nation being asked to attend Mr Modi's speech and interactive session beyond school hours. When the government faced criticism, it claimed that attendance was voluntary.
The PM interacted with students through a video link-up.
The radio enjoys unparalleled mass reach; 99 per cent of the population has access to All India Radio, say officials.