Influencer Revant Himatsingka reportedly received a legal notice from Cadbury after his video criticising the endorsement of Cadbury's product Bournvita as a 'health drink' went viral. The influencer soon deleted the post from all his social media platforms. In the video, Mr Himatsingka called out the brand for "miscommunicating" the product's "nutritional value". He also ridiculed the claims that the brand makes on its packaging.
"Should the government allow companies to blatantly lie on their package? Parents are getting their children addicted to sugar at a young age, and the children end up craving sugar throughout their lives," Himatsingka wrote in the caption for the reel, which had been widely shared on platforms like Twitter and LinkedIn.
The deleted post had amassed over 12 million views on Instagram and was widely shared across social media platforms. It was later shared by actor-politician Paresh Rawal, former cricketer and MP Kirti Azad.
Cadbury Bournvita, on 9th April 2023, issued a clarification about the product on their social media handle. The company said "Bournvita contains nutrients namely Vitamin A, C, D, Iron, Zinc, Copper and Selenium which help build immunity. These have been part of our formulation for several years. We have always called out "Helps with the healthy functioning of the immune system" on the back of our pack for several years (even before the Covid-19 pandemic)."
On Friday, Mr Himatsingka apologised to Bournvita. He issued a statement on Instagram, "I have decided to take down the (Bournvita) video after receiving a legal notice from one of India's biggest law firms on 13 April. I apologise to Cadbury for making the video. I did not plan or intend to infringe any trademark or defame any company nor do I have the interest or resources to participate in any court cases and I request MNCs to not take this forward legally."
In the now-deleted video, the influencer first pointed out the benefits of Bournvita. Later he pointed out that Bournvita has sugar, cocoa solids, a colour 150 degrees C (which he claimed was cancer-causing), an emulsifier, and liquid glucose. "They have 50 grams of sugar per 100 grams. Basically, the entire half of this bag is only sugar!" he said.
Featured Video Of The Day
Demand On Safety Met, Doctors' Body Calls Off Strike Over Kolkata Rape-Murder
Food Influencer Gets A Thank You Note From Air India Pilot For His Informative Content - See Pic "If You Send Legal Notice, I'll Get You Noticed": Influencer On Bournvita 'Win' Watch: Bournvita Reduces Added Sugar By 14.4% After Criticism, Influencer Calls It ''Big Win'' Rahul Gandhi's Seat At Red Fort Triggers Fresh Congress Attack On BJP "Don't Expect Anything From Me": Kolkata Hospital's New Principal Loses Cool Nurse Raped, Killed On Way Home, Body Found 9 Days Later In UP Theft At Official Residence Of Jaivardhan Singh, Cash Stolen: Cops Most Of Landslide-Hit Chooralmala In Wayanad Safe Now, Says Scientist In A 1st, All Women India, Bangladesh Border Troops Share I-Day Greetinge Track Latest News Live on NDTV.com and get news updates from India and around the world.