Ahead of the national elections, BJP leader Vineet Agarwal Sharda urged people to vote for the party by chanting "kamal", the BJP symbol, quite literally.
In a viral video of the speech, Mr Sharda campaigned for Lok Sabha candidate Rajendra Agarwal in Meerut where in just over 30 seconds, the BJP leader chants 'kamal' over 35 times. He urged the people to elect Rajendra Agarwal for the third time amid loud cheers and sloganeering.
"Aapko sochna hoga, kamal chahiye ke kya chahiye (you have to think if you want Lotus or something else)," the politician said before ripping into a breathless chant of "kamal kamal kamal".
The politician's antics immediately garnered eyeballs where many, including PDP leader Mehbooba Mufti, who referred to him as "BJP's Gully Boy". Gully Boy is a recent Bollywood movie which puts Mumbai's rappers in the spotlight.
Watch the video here:
Various other Twitter users also called the BJP leader's campaign sloganeering a "rap", which immediately inspired numerous memes and spoofs.
One shared spoof video of a "rap battle" between US rapper Eminem and the BJP leader.
In the minute-long video, Mr Sharda also says if Rajendra Agarwal is voted to power then Prime Minister Narendra Modi will come as Lord Ram, Uttar Pradesh Chief Minister Yogi Adityanath as Lord Lakshman and Deputy Chief Minister Keshav Prasad Maurya as Lord Bharat. He was referring to mythological gods from the Hindu epic Ramayana.
Uttar Pradesh is a crucial battleground for the ruling BJP. Campaigning has been on in full swing in the state. Voting in the 80-seats of Uttar Pradesh begins on April 11 and will be held in 7 phases.
Sreeja Akula, Manika Batra Highest-Seeded Indian Players At Olympics Indian 2 Box Office Collection Day 5: Kamal Haasan's Film Is At Rs 65 Crore And Counting Kalki 2898 AD: Kamal Haasan On What Went Into The Making Of Supreme Yaskin Amid Huge Row, Karnataka Pauses Bill For Reservation In Private Sector Firms Travel Influencer Aanvi Kamdar Dies After Falling Off A Waterfall Near Mumbai "I Divorce You... Your Ex-Wife": Dubai Princess Dumps Husband In Insta Post Biden Tests Positive For Covid As Age Worries Mount Biden Says Could Drop Election Bid If "Medical Condition" Emerged Russia Says It's Ready To Work With Any US Leader Track Latest News Live on NDTV.com and get news updates from India and around the world.