A man, his son and grandson were killed as two groups clashed during Diwali celebrations in Andhra Pradesh's Kakinada district on Thursday.
The victims' bodies were found lying in a pool of blood with their heads smashed and sickles in their hands in Kajuluru village.
Preliminary investigations suggest the attack was sparked by old rivalries and derogatory comments made by the victims towards the accused families, police said.
The victims have been identified as Bathula Ramesh, Bathula Chinni (son), and Bathula Raju (grandson).
"We are investigating the incident from all angles, and preliminary evidence suggests a long-standing feud between the families. We will arrest the accused soon," senior police official Ramakrishna Rao said.
Featured Video Of The Day
Minor Girl Set On Fire By Man Over Affair In Andhra Pradesh, Dies Befriending Strangers, Cyanide-Laced Drinks: Women Serial Killers Of Andhra Pradesh Andhra Man Murders Wife With Sickle, Crowd Looks On, Films Brutal Attack This Asian City Is Emerging As Sex Tourism Hub. It's Not Where You Think Amazon Employee Greets Friend At Wedding, Dies Of Cardiac Arrest Russia's Firing Of ICBM On Ukraine Is Weapon's 1st Combat Use In History PM Modi: Culture, Cuisine, Cricket Strengthen India-Guyana Ties Elon Musk Slams Australia's Plan To Ban Social Media For Kids Under 16 Assam Chief Minister Unveils These Facilities At Legislative Complex Track Latest News Live on NDTV.com and get news updates from India and around the world.