Mumbai:
As the results after the final count showed Mumbai voted six per cent lesser than in 2004 election, Bollywood's get-out-the-vote campaigners reacted to Mumbai's absentee voters.
"I am really surprised that despite all the campaigns not very many people have come out to vote in Mumbai," said Shah Rukh Khan.
Anand Tiwari, who was the face of the Jaago Re campaign that created the initial buzz around voter registration, is also disappointed.
"It is a big disappointment. Mumbai has in a way let the nation down," said Anand Tiwari, actor of the Jaago Re campaign.
Like Anand Tiwari, Mukul Doera made a much-watched ad and also helped his brother and Congress candidate Milind Deora's election campaign.
"We will have to look at the data and then figure out what went wrong," he said.
It was a hype used by activist groups like AGNI to get voters off their couches, but perhaps not into the polling booths.
"It could be the long weekend or maybe the summer. But either case it just shows apathy," said Gerson D'Cunha, founder, AGNI.
So what happened to all the talk post 26/11? Mumbai, it seems, just did not live up to the excitement it brewed before the election.