Rahul Gandhi's poster as Ravan uploaded on X by the BJP
A poster on Congress MP Rahul Gandhi made by the BJP and showing him in the image of Ravan has sparked a war of words between the two rival parties.
In the film poster-like creative that appeared on the BJP's handle on X (formerly Twitter), the BJP has written "Ravan, a Congress party production, directed by George Soros."
The BJP often targets Mr Soros, the Hungarian-American businessman and philanthropist whose huge donations to groups across the world are seen as interference in internal matters.
Just like Ravan, Rahul Gandhi is shown with multiple heads, wearing a body armour.
"The new age Ravan is here. He is Evil. Anti Dharma. Anti Ram. His aim is to destroy Bharat," the BJP said in the post on X.
Congress leader Jairam Ramesh in a post on X questioned the BJP over the post that he claimed was intended "to incite and provoke violence" against Rahul Gandhi.
"No words are enough to condemn the shameful graphic on the BJP handle comparing Rahul Gandhi ji to Ravana. Their nefarious intentions are clear, they want to murder him. He, who lost his grandmother and father to assassinations," KC Venugopal wrote on X.
"They withdrew his SPG protection to score petty political points. After evicting him from his secure residence, they haven't allocated another house that he has requested. All this points to a well-planned conspiracy of the BJP to eliminate their fiercest critic, someone who attacks the very core of their hate-filled ideology," he added.
Poster wars are likely to heat up in the coming weeks as Rajasthan and a few other states prepare for assembly elections.