New Delhi: Information and Broadcasting minister Arun Jaitley today said that Phase-III auctions of FM Radio will 'boost' the radio news sector in the country and reach out to smaller towns and cities providing quality information to the audiences.
"This process would give fillip to the expansion of radio services in the country across 294 cities and 835 channels. Due to the expansion, radio news would reach out to smaller towns and cities thereby providing quality information to the audiences," Mr Jaitley said in a meeting of the Consultative Committee of the I&B ministry.
Officials said that under the Phase III radio expansion, private channels would be allowed to carry news bulletins of the All India Radio (AIR).
He also informed the members that edu-entertainment format was being introduced to add variety to the platform.
A presentation was made by DG (News), Doordarshan and DG (News) AIR on behalf of Prasar Bharati, giving an overview of the two platforms, an official statement released in New Delhi said.
The members also suggested steps to improve the packaging of the content and popularising programmes through an integrated marketing approach across platforms.
"This process would give fillip to the expansion of radio services in the country across 294 cities and 835 channels. Due to the expansion, radio news would reach out to smaller towns and cities thereby providing quality information to the audiences," Mr Jaitley said in a meeting of the Consultative Committee of the I&B ministry.
Officials said that under the Phase III radio expansion, private channels would be allowed to carry news bulletins of the All India Radio (AIR).
He also informed the members that edu-entertainment format was being introduced to add variety to the platform.
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A presentation was made by DG (News), Doordarshan and DG (News) AIR on behalf of Prasar Bharati, giving an overview of the two platforms, an official statement released in New Delhi said.
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The members also suggested steps to improve the packaging of the content and popularising programmes through an integrated marketing approach across platforms.
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