Piyush Goyal made the reference on "Uri" during his interim budget speech.
"How is the Josh" - the catchy phrase from blockbuster movie "Uri: The Surgical Strike" made its debut in parliament with Union Minister Piyush Goyal's budget speech today. Mr Goyal, while presenting the interim budget, said he watched the movie and liked it very much, drawing instant applause from BJP leaders in the parliament.
"I had the opportunity to watch the film ... recently. 'jo josh tha, kya mahaul tha uss hall k andhar' (the atmosphere there was great)," Mr Goyal said as several BJP leaders including Paresh Rawal, who also featured in the movie, thumped their desks.
Minister Rajyavardhan Singh Rathore, who was seen sitting a few rows behind Mr Goyal, was heard delivering the movie's dialogue - "How is the josh".
The catchy dialogue from the film has been a hit with BJP leaders, with even Prime Minister Narendra Modi using it during an interaction with film personalities at an event. Goa Chief Minister Manohar Parrikar has also used the phrase repeatedly - once while presenting the Goa budget.
Mr Goyal's reference to Uri was made when he stated single window clearance for shooting films for Indian movie makers. Mr Goyal was reminded of the movie by veteran BJP leader LK Advani just as he was about to speak on the entertainment industry during his Interim Budget presentation, news agency IANS reported. Mr Goyal reportedly used the word ''josh'' twice in the budget.
Last week, Defence Minister Nirmala Sitharaman watched the movie along with a group of war veterans at Central Spirit Mall in Bengaluru's Bellandur.
Starring Vicky Kaushal and Yami Gautam, Uri is a dramatisation of the Army's operation against terrorist camps in Pakistan-occupied Kashmir in 2016, in retaliation to an attack in Jammu and Kashmir's Uri that killed 17 Army personnel.