Kozhikode: Prime Minister Narendra Modi is expected to announce on Saturday a new slogan against poverty to take on the iconic "Garibi Hatao" coined by the Congress' Indira Gandhi.
He will be addressing party workers in Kerala's Kozhikode, where the BJP's national council, made up of top leaders, will meet on Sunday.
As the BJP prepares for crucial assembly elections in Uttar Pradesh, Punjab and Uttarakhand, top leaders believe the party can position itself to lead the battle against poverty, a space occupied for many years by the Congress since former Prime Minister Indira Gandhi gave it the "Garibi Hatao" or end poverty slogan in the 1970s.
The Modi government made a strategic shift earlier this year aligning key policies with the core goal of fighting poverty, as it sought to reject the tag of anti-poor, pro-corporate pinned to it by the Congress-led opposition.
It also acknowledges the BJP's debut in the Kerala assembly elections earlier this year. The party won a seat for the first time ever as it attempts to expand its presence to places where it has traditionally been politically weak.
Kozhikode's roads are lined with big cutouts of BJP leaders. The party's central ministers, its chief ministers and top leaders will attend the conclave.
He will be addressing party workers in Kerala's Kozhikode, where the BJP's national council, made up of top leaders, will meet on Sunday.
As the BJP prepares for crucial assembly elections in Uttar Pradesh, Punjab and Uttarakhand, top leaders believe the party can position itself to lead the battle against poverty, a space occupied for many years by the Congress since former Prime Minister Indira Gandhi gave it the "Garibi Hatao" or end poverty slogan in the 1970s.
The Modi government made a strategic shift earlier this year aligning key policies with the core goal of fighting poverty, as it sought to reject the tag of anti-poor, pro-corporate pinned to it by the Congress-led opposition.
All the BJP's central ministers, its chief ministers and top leaders will attend the meet.
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It also acknowledges the BJP's debut in the Kerala assembly elections earlier this year. The party won a seat for the first time ever as it attempts to expand its presence to places where it has traditionally been politically weak.
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Kozhikode's roads are lined with big cutouts of BJP leaders. The party's central ministers, its chief ministers and top leaders will attend the conclave.
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