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This Article is From Nov 02, 2014

PM Narendra Modi Says Clean India Campaign Already Having Effect

PM Narendra Modi Says Clean India Campaign Already Having Effect
PM Narendra Modi addresses journalists at the BJP headquarters in New Delhi (Press Trust of India)
New Delhi: It is important to think positively about the nation and the cleanliness campaign is already having some effect, Prime Minister Narendra Modi said in his second radio address to the nation on Sunday.

"The Swachh Bharat campaign is a positive move. A man wrote to me, saying when he was travelling by train, he saw people collecting their garbage instead of throwing it around. I am glad that people have decided to keep their country, their surroundings clean," PM Modi said in 'Mann ki Baat'.

But the reason of the change is that the people, the youth care about change. "The youth of the nation wants to do something and are doing things," he said.

The Prime Minister had kicked off the Swachh Bharat, or the Clean India campaign, on October 2, the birth anniversary of Mahatma Gandhi. He had swept a narrow street in a North Delhi neighbourhood and picked up the broom again at a surprise check at a police station, leading thousands of government employees and school children in taking a pledge to focus on cleaning the country.

Already, host of celebrities, including cricketer Sachin Tendulkar, actors Priyanka Chopra, Salman Khan, Amitabh Bachchan, and industrialist Anil Ambani have joined the drive. The Prime Minister had started roping in celebrities with his invitation to nine of them.

Last week, Union minister Venkaiah Naidu said the Centre will soon launch an intensive information, education and communication campaign at an estimated cost of Rs. 1,800 crore to generate awareness about the need for cleanliness and to bring about necessary behavioral changes.

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