Congress and BJP posters target each other's chief ministerial candidates in Tinsukia.
As you drive down national highway 37, soaking in some breath-taking views of Upper Assam's tea gardens, you can't miss the poll graffiti or the election posters here.
Just before Makum, a small tea township, the Congress has put up posters of the BJP's chief ministerial candidate Sarbananda Sonowal with Finance Minister Arun Jaitley. Not seeking votes for the BJP obviously. Mr Sonowal is touching the senior minister's feet. And the poster has a question for him in the local language: "Can he protect the rights of the Assamese people when he bows down to please his party's top leadership?"
The BJP is angry. "What's wrong with the Congress party? Have they completely forgotten Indian culture of respecting elders?" asks BJP's Sanjay Kishan who is contesting from Tinsukia.
The photograph was taken a day after the party named the Union Sports Minister its chief ministerial candidate, he explains. "I always take the blessings of my elders when I go out to do something important," says Kishan. Last week, in Tinsukia, Narendra Modi had said he will not fight chief minister Tarun Gogoi because he is an "elder." He wants Mr Gogoi's blessings to serve Assam, Mr Modi had said as he went on to elaborate on what he called the Congress's failings in the state.
The BJP's counter is a poster shows Mr Gogoi with perfume baron Badruddin Ajmal. Accusing the Congress of a "secret pact" with Mr Ajmal -- whose party is popular among Bengali Muslims - the BJP claims it is the only party which can protect Assam's cultural identity. Bengali Muslims moving to Assam has always been an issue here.
"Congress ideology and Ajmal's ideology is totally different. Our leader Gogoi has already said that there will be no alliance with Ajmal," says Jayanta Kalita, head of the Congress in Tinsukia district. The two were photographed together when Mr Ajmal went to submit a memorandum to the Chief Minister, he says.
Cultural identity and Assamese pride have been recurrent themes in Assam's politics ever since the anti-foreigners' movement against Bangladeshi migrants started in 1979. This election is no different.