Pabhojan Gold Tea, a rare variety of organic tea from Assam's Golaghat district, was on Monday sold at a whopping Rs 1 lakh per kilogram, the highest this year, by an auction centre in Jorhat. A Jorhat Tea Auction Centre (JTAC) official said the tea sold by Pabhojan Organic Tea Estate was purchased by Esah Tea, an Assam-based tea brand.
Pabhojan Gold Tea offers a bright yellow liquor with a soothing after-taste and is made from the choicest second flush tips plucked from the tea estate. The tips turn golden and add a hue to the beverage. Chief Executive Officer of Esah Tea, Bijit Sarma, said the tea variety will help them to provide their customers with one of the finest tea blends from Assam.
This tea variety is rare and for ''tea connoisseurs, this is an experience in a cup. Our customers are spread across the globe and will understand the taste and value of this variety. We are glad to be able to continue with our mission to provide them with authentic Assam tea flavours'', he said.
Pabhojan Organic Tea Estate's owner Rakhi Dutta Saikia said ''We produced only one kg of this rare variety of tea and are delighted at this new record-breaking price which has created history. The price it fetched is something that will help the Assam Tea industry regain its lost fame'', she said.
This variety was manufactured for the first time following high demand from discerning consumers, tea connoisseurs, and buyers for this type of premium quality specialty tea, Ms Saikia said.
(This story has not been edited by NDTV staff and is auto-generated from a syndicated feed.)
"Assam Tea Has Made Its Way All Over World': PM Modi After Garden Visit Minimum Wage Of Tea Garden Workers Hiked By Assam Government International Tea Day: 200 Years Of Assam Tea Celebrated In Guwahati Video: Rahul Gandhi Approaches BJP MP Who Fell During Protest, This Happens People Seeking Justice For Atul Subhash Chase Rahul Gandhi. He Does This Bengaluru Techie Says She's Happier After Shifting to London, Post Is Viral Delhi Restaurant Worker Fights With Colleague, Kills Him With Dumbbell Pakistan Tries To Arm-Twist China Over Gwadar Port. The Plan Backfires. Brother Missing After Mumbai Boat Tragedy, Man Makes Rounds Of Hospitals Track Latest News Live on NDTV.com and get news updates from India and around the world.