Author Chetan Bhagat has been unveiling his startlingly titled new book
Half Girlfriend all day today. Such was the curiosity caused by the title that his website crashed not long after he tweeted this:
Bhagat is nothing if not socal media savvy. He announced the crash on Twitter and Facebook while releasing a video teaser of his novel for those clamouring for a glimpse.
Later in the day, he also gave readers a peek into the first chapter of Half Girlfriend.
So this is what we have learned from assiduously following the author's treasure-hunt-like clues: it is a book about a boy who wanted a relationship and a girl who didn't. So they reached a compromise where she would be his "half girlfriend."
Just wondering whether that would translate on your Relationship Status as: Half-taken?
There has been a barrage of tweets on the title and the story, some plain witty and hilarious and some downright unkind, which have supporters of Chetan Bhagat frothing at the mouth.
But that has also meant that the hashtag #HalfGirlfriend has been trending all day. And all publicity is good publicity, right?