Legendary former cricketer Sachin Tendulkar on Friday lodged a complaint with Mumbai Police against the "unauthorized" use of his name, photo and voice in "misleading advertisements", an official statement said.
The Mumbai Police Cyber Cell has registered a case against an unidentified person under sections 426, 465 and 500 of the Indian Penal Code (IPC).
In the complaint, Sachin alleged that the advertisements have been used unauthorisedly to mislead citizens to buy products and services online.
"At SRT Sports Management Pvt. Ltd. (SRTSM), we have noticed that there have been attempts to impersonate Mr Sachin Tendulkar's attributes in an unauthorized manner, for selling products and services not associated with him. These are being done with a deliberate and malicious intention of misleading gullible citizens to buy unauthorised products and services online," SRTSM said in a statement.
"We have lodged an official complaint with the Cyber Cell department and have highlighted these to social media platforms where such misleading advertisements are being broadcast," the statement read.
An investigation into the matter is underway.
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)
Featured Video Of The Day
"If CRPF Was Not Deployed...": Manipur Chief Minister To NDTV On Jiribam "Terror Attack"
Sourav Ganguly Reveals Shoaib Akhtar Incident That Made Him Respect Sachin Tendulkar More Sachin Tendulkar's Epic Dig At Ex-Umpire, Shares Cryptic Post Targeting... Mumbai Cyber Police Arrests 8 For Illegal SIM Porting Without KYC Documents "Thousand Times Better...": Delhi Lt Governor's Surprise For AAP's Atishi "Violation Of Sovereignty, Abuse Of Power": Kanwal Sibal On US Report On Adani Group 2 Children Strangled To Death In Bengaluru, Parents Blame Each Other: Cops Trump To Name Hedge Fund Manager Scott Bessent As Treasury Chief: Report Bushra Bibi Faces Non-Bailable Arrest Warrant In Corruption Case PM Modi Honoured With Global Peace Award For Indian-American Minority Welfare Track Latest News Live on NDTV.com and get news updates from India and around the world.