New Delhi: The Centre for Science and Environment, a research and advocacy organisation, has urged tennis ace Sania Mirza to publicly disassociate from a poultry advertisement, saying it has been declared misleading by the Advertisement Standards Council of India or ASCI.
The Centre for Science and Environment welcomes the recent decision of ASCI to declare the advertisement featuring Sania Mirza "misleading" by facts, exaggeration and ambiguity, the Centre for Science and Environment (CSE) said in a statement.
The advocacy group had previously also urged Sania Mirza to dissociate herself from the advertisement.
"We had written to Ms Mirza earlier apprising her about the malpractice of antibiotic misuse in poultry sector and the libelous nature of the advertisement. As a responsible role model, we urged her to publicly disassociate herself from the advertisement. We once again ask her to consider doing so," said Amit Khurana, senior programme manager, food safety and toxins, CSE.
The advertisement "falsely" claimed the poultry sector is not "misusing" antibiotics. It also "misused and misrepresented" the results of a 2014 CSE study on antibiotic residues in chicken, Centre for Science and Environment said.
"ASCI says by mentioning the CSE study results, the advertisement contravened the code on truthful and honest representation," it said.
The Advertisement Standards Council of India has directed the All India Poultry Development and Services Private Limited to withdraw or modify the advertisement by May 23, it said.
The Centre for Science and Environment welcomes the recent decision of ASCI to declare the advertisement featuring Sania Mirza "misleading" by facts, exaggeration and ambiguity, the Centre for Science and Environment (CSE) said in a statement.
The advocacy group had previously also urged Sania Mirza to dissociate herself from the advertisement.
The advertisement "falsely" claimed the poultry sector is not "misusing" antibiotics. It also "misused and misrepresented" the results of a 2014 CSE study on antibiotic residues in chicken, Centre for Science and Environment said.
Advertisement
The Advertisement Standards Council of India has directed the All India Poultry Development and Services Private Limited to withdraw or modify the advertisement by May 23, it said.
Advertisement
COMMENTS
Advertisement
Mohammed Shami Breaks Silence On Sania Mirza Marriage Rumours, Says "If You Have Guts..." Sania Mirza Tennis Academy Launches, 'Step One To Be A Champ' Tennis Camp Sania Mirza Marrying Mohammed Shami? Tennis Icon's Father Breaks Silence On Rumours Parents Gave Names Of Interns, Doctors To CBI In Kolkata Horror: Sources Who Is Jasveen Sangha, "Ketamine Queen" Charged With Matthew Perry's Death How Extreme Weather Is Leading To Rise In Child Marriages In Pakistan 80 Killed In Paramilitary Attack In Sudan OpenAI Blocks Iranian Group's ChatGPT Accounts For Targeting US Election Blinken Heading To Israel To Press Gaza Truce Track Latest News Live on NDTV.com and get news updates from India and around the world.