Bangalore:
Wine has moved from homes and pubs into the classroom. A newly introduced Diploma in Wine Studies is attracting many students - although some of them do need to convince their family about the use of such a course.
"In the beginning they had a problem but I have the luck of having a family that supports me. It's not just drinking wine - the course is not about drinking. It's an art so it's just like any other course. The Indian mentality just needs to open up a bit more," said Aishwarya Ramchandaran, a student.
The diploma is a one year course - with the final three months consisting of an internship at a vineyard. It does not come cheap - with fees of one lakh rupees.
"Basically the people working in the beverage industry are not technically experienced in the beverage part. They may be MBA, they may be business management graduates. More emphasis is given towards sales. But if the same person doing sales knows about the product, knows about the technicalities about the product, he's in a much better position to sell the product," said Sushil Dwarkanath, HoD, Management Studies, Christ University.
One can't help wondering though, what the homework would be for a course like this - certainly nothing the students would whine about.
"In the beginning they had a problem but I have the luck of having a family that supports me. It's not just drinking wine - the course is not about drinking. It's an art so it's just like any other course. The Indian mentality just needs to open up a bit more," said Aishwarya Ramchandaran, a student.
The diploma is a one year course - with the final three months consisting of an internship at a vineyard. It does not come cheap - with fees of one lakh rupees.
"Basically the people working in the beverage industry are not technically experienced in the beverage part. They may be MBA, they may be business management graduates. More emphasis is given towards sales. But if the same person doing sales knows about the product, knows about the technicalities about the product, he's in a much better position to sell the product," said Sushil Dwarkanath, HoD, Management Studies, Christ University.
One can't help wondering though, what the homework would be for a course like this - certainly nothing the students would whine about.
