Swiggy Instamart saw a record-breaking sale of chocolates and roses on Valentine's Day, February 14. The happy news was shared by co-founder Phani Kishan on X (formerly Twitter).
Mr Kishan said that 581 chocolates and 324 roses were ordered per minute. He wrote, "Our analysts have crunched the numbers, and the Valentine's Day rush is mad! At peak, we saw 581 chocolate orders per minute and 324 rose orders per minute. If there was ever a stock market for love, this was the bull run."
Our analysts have crunched the numbers, and the Valentine's Day rush is mad!
— Phani Kishan A (@phanikishan) February 14, 2025
At peak, we saw:
???? 581 chocolate orders per minute
???? 324 rose orders per minute
If there was ever a stock market for love, this was the bull run ????
In a follow-up post, Mr Kishan also shared a picture of the order data, which showed that by 10.53 am, the platform had delivered twice as many chocolates as last Valentine's Day. At that time, there were 24 orders for 174 chocolates, totalling Rs 29,844. He also stated that this Friday's orders were five times higher than those of a regular Friday.
He wrote, "24 orders. 174 chocolates. Rs 29,844 spent. Someone in Delhi is taking ‘Tohfa sabke liye' very, very seriously. Love (and chocolates) are in the air. At 10:53 AM, Swiggy Instamart had already delivered 2x more chocolates than last Valentine's Day. Right now, we're at 5x the orders of a regular Friday—clearly, sweet surprises are the way to go."
24 orders. 174 chocolates. ₹29,844 spent. ????????
— Phani Kishan A (@phanikishan) February 14, 2025
Someone in Delhi is taking "Tohfa sabke liye" very, very seriously! https://t.co/19XbTrMony
Mr Kishan also said that while his team was first tracking chocolate sales, roses ended up stealing the show.
He wrote, "We were tracking chocolates, but clearly, roses are stealing the spotlight. With 16 times more orders than a regular Friday, it looks like everyone is saying it with flowers!"
We were tracking chocolates, but clearly, roses are stealing the spotlight ????
— Phani Kishan A (@phanikishan) February 14, 2025
With 16x more orders than a regular Friday, looks like every cart is saying it with flowers! pic.twitter.com/AjCRKn0vOx
This is not the first time that Swiggy saw a record single-day sale. On New Year's Eve, Instamart recorded a peak of 853 orders per minute for chips at around 7:30 pm.
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