Advertising industry veteran Sylvester daCunha, the creator of the iconic 'Amul Girl' campaign that started in the 1960s, has died, the Gujarat-based milk cooperative that owns the dairy brand said on Wednesday.
"Very sorry to inform about the sad demise of Shri Sylvester daCunha, chairman of daCunha Communications last night (Tuesday) at Mumbai," said Jayen Mehta, managing director of Gujarat Co-operative Milk Marketing Federation (GCMMF).
Sylvester daCunha conceived the 'Utterly Butterly' campaign for Amul, the brand owned by GCMMF, in 1966 which introduced the 'Amul Girl' to the world which continues even today.
Rahul daCunha, Sylvester daCunha's son, is now at the helm of the advertising agency started by his father.
Tributes for Sylvester daCunha poured in with senior Congress leader Jairam Ramesh recalling that Amul's iconic leader V Kurien had acknowledged his creative genius.
Trinamool Congress MP Derek O'Brien termed Sylvester daCunha as an advertising legend in a condolence message shared on the microblogging site Twitter.
(Except for the headline, this story has not been edited by NDTV staff and is published from a syndicated feed.)
Featured Video Of The Day
Australia To Ban Social Media For Children Under 16
Are You Buying Adulterated And Fake Amul Ghee? Check This Post To Find Out "Nadalvida": Amul Pays Tribute To Tennis Legend Rafael Nadal With Topical "Business Tycoon With A Heart Of Gold" - Amul Shares Special Topical For Ratan Tata "As A Kashmiri...": Sajad Lone Joins Fight In House To Shield Kashmir MLA Elon Musk In Trump Family's Election Victory Photo. But Melania Is Missing Influencer Says She Was Molested By Boy, 10, On Bengaluru Street, Probe On AI Just Threw A Fake Halloween Parade And Ghosted The Crowd Thronging The Streets Underprivileged Children Design Sabyasachi-Inspired Clothes, He Reacts Volkswagen's Sub-4m SUV To Be Called Tera; Based On Skoda Kylaq Track Latest News Live on NDTV.com and get news updates from India and around the world.