Actor Vivek Oberoi shared a meme targeting actress Aishwarya Rai Bachchan on Twitter which prompted the National Commission for Women to issue a notice against him. The Maharashtra Women Commission too will issue a notice to him soon, its Chairperson Vijaya Rahatkar announced on Twitter.
The meme targeted Aishwarya Rai Bachchan and featured three pictures of her - one with actor Salman Khan, one with Vivek Oberoi and the last with her husband Abhishek Bachchan and daughter Aaradhya. The pictures were captioned opinion polls, exit polls and results.
"Haha! creative! No politics here...just life," Mr Oberoi captioned the photo.
The meme was a take on the recently concluded Lok Sabha elections and Aishwarya Rai Bachchan's past relationships.
Soon after he shared the meme, social media lashed out against the actor, who is currently promoting his upcoming film "PM Narendra Modi", a biopic on the prime minister.
The meme was termed "distasteful" and "crass" by various social media users including many from Bollywood. Delhi Commission for Women chairperson Swati Maliwal termed the tweet as "disgusting".
"It is hardly hilarious. It's crass, disgusting and reveals the sick mentality of its 'creator' Vivek Oberoi. Evident that the man lacks everything - political as well as life skills," she tweeted.
Supreme Court lawyer and Congress spokesperson Jaiveer Shergill slammed the actor:
Badminton player Jwala Gutta too didn't spare the actor:
Nationalist Congress Party women's wing chief Chitra Wagh and others demanded stringent action against Vivek Oberoi for the meme.
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