New Delhi:
Shah Rukh Khan ran up on stage halfway into the discussion on Indian Cinema at NDTV's Solutions Summit, bowed to the audience and his co-panelists, apologised and said: "I think globalisation of Indian cinema should start with actors coming on time."
He was greeted with cheers, claps and whistles.
Mr Khan was prevented from reaching on time for his session - Desi Cinema goes Global - by Delhi's notorious traffic.
Amitabh Bachchan had wanted to wait for Shah Rukh Khan, but the discussion had to begin without the star.
Backstage, Mr Bachchan talked to Mr Khan on the phone.
When SRK arrived, Amitabh Bachchan said, "Our main speaker is here. I think he should be asked all these questions."
Bollywood legends Amitabh Bachchan, Waheeda Rehman, AR Rahman and Shah Rukh Khan engaged in an intense discussion on what keeps their industry from competing globally.
Mr Bachchan and later Mr Khan injected periodic levity with one-liners and pithy observations. The end of the session saw a thrilling finale to the Solutions Summit - Amitabh Bachchan, Shah Rukh Khan and Waheeda Rehman danced to AR Rahman's Oscar winner Jai Ho. It doesn't get bigger than that.