Zomato has capitalised on the recent controversy surrounding its Chief of Staff job posting. The Food delivery platform has a new ad promoting Zomato Gold weekend offer, but it comes with a clever twist. Published on Saturday, the ad reads, “No need to pay us Rs 20 Lakhs, just pay us Rs 30 and get Zomato Gold for 3+3 months at Rs. 30,” followed by the cheeky line, “Issued in public interest by Chief of Staff, Marketing.”
The fresh campaign comes just days after CEO Deepinder Goyal's social media posts seeking a Chief of Staff with the condition that the successful candidate would pay Rs 20 lakh and work for no salary in the first year faced flak.
The uproar began when Mr Goyal claimed the position would offer “10x more learning than a two-year degree from a top management school.” The backlash that soon followed led Mr Goyal to walk back the Rs 20 lakh requirement, clarifying that the fee was intended as a “filter” to find candidates who could appreciate the unique career opportunity and fast-track growth without being constrained by traditional norms.
But the latest ad appears to have hit the right chords with the internet.
“Zomato serves the best self roasting products,” a user commented.
Another wrote, “Naah can't go back on this now. No wittiness will work.”
Someone said, “That's not fair. I renewed Zomato Gold last week for 3 months and now you are giving it for 6 months.”
Zomato Gold offers users benefits such as free delivery on orders over Rs 199 and up to 30 per cent off at partner restaurants.
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