"I am tanned, rested and ready for this fight," said Jindal during a campaign launch event held in a suburb of New Orleans, promising supporters that he would "rock the boat." He announced on Twitter,
My name is Bobby Jindal, I am the Governor of the great state of Louisiana, and I am running for President of the United States.
- Gov. Bobby Jindal (@BobbyJindal) June 24, 2015
In his speech, Piyush "Bobby" Jindal said, "I'm sick and tired of people dividing Americans. And I'm done with all this talk about hyphenated Americans. We are not Indian-Americans, Irish - Americans, African- Americans, rich Americans, or poor Americans - we are all Americans."
The comment was interpreted by some on Twitter as another attempt to distance himself from his Indian roots and soon Mr Jindal trended on Twitter. But hours later, #BobbyJindalIsSoWhite was trending amid a storm of jokes and insults.
#bobbyjindalissowhite #Jindian He eats his Chapati with a knife & fork
- Rahul Sharma (@Biorahul) June 25, 2015
#BobbyJindalIsSoWhite that he only uses Mr. white detergent powder to wash his white cloths.
- pavan (@1heRebel) June 25, 2015
The Indian equivalent to "Uncle Tom" will now be "Uncle Bobby." #bobbyjindalissowhite
- Hari Kondabolu (@harikondabolu) June 25, 2015
The first Indian American to run for President, Mr Jindal had said in January this year, "If we wanted to be Indians, we would have stayed in India." He was explaining why he does not like to be described as an Indian-American.
America did not create religious liberty, religious liberty created the United States of America.
- Gov. Bobby Jindal (@BobbyJindal) June 24, 2015
I know that some say I talk too much about my faith. But I won't be silenced to meet their expectations of political correctness.
- Gov. Bobby Jindal (@BobbyJindal) June 24, 2015
By Thursday evening there were 3,323 tweets around #BobbyJindalIsSoWhite.
Mr Jindal has also been mocked on social media for a hidden camera video his team has released in which he and his wife are seen telling their three children that he will run for President. The video has been panned for its shaky quality and awkward content.
Jindal releases video telling his kids he'll run. Most disingenuous act in US political history. -Show he's ready. http://t.co/ELdiRdbaTf
- Dee Davis (@iAmFlyRock) June 25, 2015
"a very strange video. In it, he and his wife, Supriya, break the news to their three kids that he'll be spending... http://t.co/gvp5lvpOCl
- Im Under The Bus (@ImUnderTheBus) June 25, 2015
A Jindal spokeswoman, Shannon Dirmann, alleged that the criticism of the video came largely from "liberals."
Bobby Jindal has 190 K followers on Twitter. The 44-year-old Mr Jindal was born in America to parents who emigrated from India. As a teen he converted from Hinduism to Christianity.
Track Latest News Live on NDTV.com and get news updates from India and around the world