Thiruvananthapuram: Kerala Tourism made its foray into the vast outbound tourism market of Japan, holding a first-time road show in Tokyo.
As many as 55 leading trade participants from the Japanese travel and tourism industry participated in the road show held on Monday, a release said in Japan.
The road show follows the assurance given by the Japanese government to support the state in promoting tourism during the meeting between Kerala Tourism Secretary G Kamala Vardhana Rao and Japan's Ambassador to India, Takeshi Yagi, in New Delhi on Oct 6.
"After the 2009 global financial meltdown, Japan has been on the path of recovery with increased employment and income in the recent years," he added.
"The road show in Tokyo is a significant step for us to position our state as a top destination for Japanese travellers as well as a MICE destination for CEOs of its major companies to conduct meetings and conferences," he said.
"There was an enthusiastic response to the road show from the Japanese industry," she said.
Tourist arrivals from Japan have witnessed a 25 per cent growth in the last five years. The number of Japanese tourists to Kerala last year was 8,785.
India Tourism Additional Director Bidisha Sen Gupta was also present on the occasion.
As many as 55 leading trade participants from the Japanese travel and tourism industry participated in the road show held on Monday, a release said in Japan.
The road show follows the assurance given by the Japanese government to support the state in promoting tourism during the meeting between Kerala Tourism Secretary G Kamala Vardhana Rao and Japan's Ambassador to India, Takeshi Yagi, in New Delhi on Oct 6.
"After the 2009 global financial meltdown, Japan has been on the path of recovery with increased employment and income in the recent years," he added.
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"The road show in Tokyo is a significant step for us to position our state as a top destination for Japanese travellers as well as a MICE destination for CEOs of its major companies to conduct meetings and conferences," he said.
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"There was an enthusiastic response to the road show from the Japanese industry," she said.
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Tourist arrivals from Japan have witnessed a 25 per cent growth in the last five years. The number of Japanese tourists to Kerala last year was 8,785.
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India Tourism Additional Director Bidisha Sen Gupta was also present on the occasion.
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