Thiruvananthapuram:
The website of Kerala Tourism has won the national award for deploying the latestadvances in Information Technology for marketing.
Bolstered by the award, yet another one to its swelling kitty in recent times, Kerala Tourism announced that itwould roll out a new set of user-friendly mobile-based applications very soon.
Kerala Tourism Minister A P Anil Kumar received the award instituted by the Union Tourism Ministry from PresidentPratibha Patil on Wednesday for the best website and portal, a Kerala Tourism release said.
"It underlines our constant efforts to innovate on the latest technology in this high-tech era so that we stay atopamong the most favoured destinations of the country.
Continuing our drive in this direction, we are in the process of introducing a new set of user-friendly mobile-basedapplications that will be launched very soon," the release quoting the Minister said.
The award-winning website (www.keralatourism.org) was designed and produced by Thiruvananthapuram-based InvisMultimedia.
Since the inception of the awards in 2001, Kerala has won it for a record fifth time.
"Kerala tourism website that won the award is a virtual online encyclopedia on Kerala with focus on travel-orientedcontent. It receives around 1.75 lakh visitors and 7-8 lakh page views every month. Rich with text and photographs of highquality, the website is currently available in English, Hindi, French, German, Italian, Spanish, Russian, Japanese, Arabicand Chinese, besides the Malayalam version," the release said.