Kolkata: Teenager Sujash Goenka got a unique birthday gift from his dad this monsoon - a geo-tagged image of apple tree saplings planted in his name in a far-off Uttarakhand village.
Instead of throwing a party or gifting him gadgets like other doting fathers, business consultant Sunil decided to adopt trees in his son's name which can be seen by anyone on Google Earth.
What left the youngster emotional was when he learnt that these trees were a part of a national campaign to not only fight global warming but also help marginal and poor farmers earn extra bucks.
Eminent among those who have adopted such trees include celebrated author Ruskin Bond and advertising guru Swapan Seth.
The image is then uploaded onto a public database and can be viewed on Google Earth or any exif map viewers.
In partnership with local NGOs, they kicked off their maiden plantation drive with 2,000 apple trees in Chamoli district of Uttarakhand earlier this year.
Instead of throwing a party or gifting him gadgets like other doting fathers, business consultant Sunil decided to adopt trees in his son's name which can be seen by anyone on Google Earth.
What left the youngster emotional was when he learnt that these trees were a part of a national campaign to not only fight global warming but also help marginal and poor farmers earn extra bucks.
Eminent among those who have adopted such trees include celebrated author Ruskin Bond and advertising guru Swapan Seth.
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The image is then uploaded onto a public database and can be viewed on Google Earth or any exif map viewers.
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In partnership with local NGOs, they kicked off their maiden plantation drive with 2,000 apple trees in Chamoli district of Uttarakhand earlier this year.
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