Sonam Kapoor has been named as a brand ambassador of Christian Dior. This news has come following her attendance at the French luxury couture label's Spring/Summer 2025 showcase at Paris Fashion Week last month. This is being viewed as the label's growth plans in the Indian market. Sonam Kapoor recently shared this news by re-sharing a post on her Instagram story by WWD.
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Photo Credit: Instagram.com/sonamkapoor
Sonam Kapoor is a bona fide Bollywood celebrity with a sizeable fan following of 35 million followers on Instagram. Hence, her representation of Dior's womenswear creative director Maria Grazia Chiuri's collections will be a step towards creating media value. She did so when she attended the Dior Spring/Summer 2025 show case at Paris Fashion Week, generating a media impact value of 2.7 million US dollars.
Sonam spoke of her collaboration with Dior to WWD, saying, "It's an honour to be a part of Dior's story as they continue to push the boundaries and redefine creativity and elegance in the world of fashion. Each of their collections present a truly unique vision with intricate craftsmanship, celebrating heritage in a way that deeply resonates with my own sense of style."
Christian Dior said in a statement to WWD, "A multi-talented personality, the actress, producer and fashion icon henceforth embodies the audacity, grace and elegance of Dior style, a femininity constantly reinvented. More than ever, this unique alliance celebrates the powerful cultural ties that have united Dior and India since the very beginning of the house."
