With Sonam's Rheason and Deepika's All About You already giving us so many awesome shopping options, we knew it wouldn't be long before another one of our favourite Bollywood stars launched their clothing line. Safe to say, we weren't all that surprised to hear about NUSH - Anushka's very own easy, breezy brand, which is an extension of her own name. Just like the name, she has kept the designs for NUSH in sync with her own style. Already an actor turned producer, Anushka's new project is definitely something to look out for!
In partnership with Suditi Industries Ltd, NUSH will be available at Shoppers Stop, in the large format stores, online on Myntra, Shoppers Stop and across various shop-in-shop outlets across India, October 12, 2017 onwards. She'll also be retailing through her very own website - www.nush.in.
The price range would be between INR 699 to INR 3,999 which makes it easily accessible and light on the pocket. Expect co-ord sets, midi dresses, sweatshirts, embroidered denims and jackets for her Autumn/Winter 2017 collection. There's no Bollywood glamour involved - the collection will be for those of us who prefer simple, understated, everyday-wear clothes. She also aims to cater to people of all sizes. And there's another bonus - we're guessing we'll be seeing lots of comfortable pockets in this collection. It's a win-win for all!
With 160 pieces, we sure can't wait for the 12th of October now.
You can check out cute videos of Anushka giving us a sneak peek on Instagram @nushbrand.
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