There's nobody who hasn't heard of Asim Riaz and especially if you're a Bigg Boss fan, you'll know that he's a total star. The brother of Umar Riaz, who is currently part of Bigg Boss 15, found fame when he was part of Bigg Boss 13. Since then, Asim has grown as an influencer, fitness star and even a fashion icon in his own right. As the new face of Helix by Timex, Asim chatted with NDTV Swirlster about who his male fashion inspirations are and the fashion accessories he doesn't leave home without.
NDTV Swirlster: Your thoughts on why watches add more to an outfit apart from just telling the time?
Asim Riaz: Watches add an essential appeal to the entire outfit. It is not just a watch, but a reflection of your personality. It ties your whole look together.
NDTV Swirlster: Why is your collaboration with Helix by Timex the perfect fit for you?
Asim Riaz: I feel truly blessed to be able to represent the Helix brand. I am absolutely honored and delighted to be associating with one of the world's most iconic watchmakers. I personally resonate a lot with the brand Helix; it is fresh, authentic and creates watches especially for the free-spirited youngsters who love experimenting with various styles and filters.
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NDTV Swirlster: Which are the 3 accessories you never leave the house without?
Asim Riaz: I absolutely value my ring and my chains, which I wear wherever I go. I cannot leave my home without my favourite pair of sunglasses. One must-have for me besides these elements is my Helix Metalfit watch, which is a non-negotiable while picking out my accessories. Its's just amazing, I have been in love with it recently.
NDTV Swirlster: Who is your favourite male fashion icon?
Asim Riaz: My all-time favourite male fashion icon is Hrithik Roshan. I was fortunate enough to be featured in the '50 sexiest men in the world' alongside my favourite fashion icon.
NDTV Swirlster: Do share a menswear style tip with us
Asim Riaz: My go-to style tip is rocking athleisure. It is a no-brainer for me. Everyone needs a fitness companion when to comes to athleisure and Helix Metal fit is the companion for me. It represents fitness, health and style - all combined together. This sturdy smartwatch is packed with best-in-class features and is a must-have to make a stylish statement in metal that goes perfectly well with my favorite trend normcore as well as athleisure.
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