Deepika Padukone has always been one step ahead of everything and yet again she surprises us as she launches her line of self-care. Well, about time since she is a beauty icon all around the world for all the right reasons. Deepika Padukone has just jumped onto the bandwagon as she recently launched her brand, 82°E and the beauty enthusiasts are jumping with joy with this news. She joined the likes of Kim Kardashian, Hailey Bieber to name a few. The actress broke the news to everyone recently through her Instagram profile. She definitely gave a hint to everyone last year as she spoke about launching her beauty line and guess the time has arrived.
As unusual and unique as its name is, it has a wonderful meaning to it. The brand is inspired by the standard meridian that passes through India and shapes our relationship with the rest of the world. The modern self-care brand that is Indian in its ethos and global in its outlook.
The official website of the brand mentions about its mission that it hopes to make the "practice of self-care a simple, joyful, and effective part of one's everyday routine." Also, the brand's philosophy is to "believe in the power of small, consistent steps to achieve lasting results."
Currently, the brand's range includes cleanser, toner, moisturiser, eye cream and sunscreen and we can't wait to get our hands on it soon.
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