After foraying into the beauty industry, the multi-hyphenate Deepika Padukone has a surprise in store for her fans. Once the word reached the beauty fanatics about her brand 82 E, expectations skyrocketed no doubt because of her celebrity status. But her innovative ways of launching products or marketing them are a key factor in the growing excitement as well. In a recent move, the actress is all set to launch the latest addition to her beauty brand tomorrow in the most unique way. The limited edition beauty launch is called Jasmine Breeze Mist. It will be available for consumers to purchase on June 24, 2023, at 12 noon IST and it will be available for only 82 minutes, which is fitting with the brand name as well.
(Also Read: Deepika Padukone Forays Into The Beauty World With The Launch Of Her Self-Care Line - 82E)
The actress posted a video of herself announcing the launch where she also mentioned that 82 of fans would stand a chance to even get autographed Polaroids. "I have put together a bunch of images from my journey of 82 E and 82 of consumers are going to stand a chance to win this personalised, never seen before image polaroid but there's a twist," she said in the video. Deepika went on to state in the video that users can log on to the brand's official site and get ready for the limited drop which will allow them a chance to win an autographed Polaroid.
Launched in November 2022, the brand has been the talk of the town. Deepika's recent launch of the Gotu Kola Dew, exclusively in a video with Shahrukh Khan is one among many of the celeb's smart marketing strategies which have grown the brand's popularity and sales. Other ways of showcasing the brand on social media include skin education and transparency of the holistic nature of the product's ingredients, which have also made them more accessible to the customer. In an interview with CNBC-TV18, Jigar Shah, Co-Founder of 82°E, said the brand is "on course to touching Rs 100 crore annual recurring revenue (ARR) in 6-8 months."
The brand has been focused on time-tested Indian ingredients amalgamated with powerful scientific compounds. Tomorrow's launch will be focused on her hydrating face mist that claims to combine the traditional ingredient jasmine with the modern scientific compound peptides to instantly hydrate the skin, leaving it revitalized.
From Bakuchiol Slip to Ashwagandha Bounce, 82E has 8 products with the 9th one launching tomorrow that promises to cater to almost all skin types which is another reason for the brand's popularity.
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