Dior has unveiled its latest masterpiece, the Dior Gold House in Bangkok, which is a striking blend of French elegance and Thai artistry. Situated in the upscale Ploenchit district, this concept store is more than just a retail space, it is an immersive experience that includes the essence of Dior's timeless allure while celebrating the region's rich craftsmanship. Opened on December 8, this architectural wonder spans 1,000 square metres and embodies the spirit of Dior's ‘Kingdom of dreams'.
Inspired by the iconic townhouse at 30 Avenue Montaigne in Paris, where Monsieur Dior established his celebrated Maison in 1946, the Dior Gold House is a tribute to both the heritage of haute couture and the boundless creativity of contemporary design. The facade, shimmering in gold, pays homage to Dior's symbol of opulence, while the intricate mosaic work and techniques used display the masterful skills of Thai artisans.
Dior, on Instagram, shared an image of the interiors of the concept store, and captioned the post, “Behold the magic of #DiorGoldHouse, a groundbreaking concept store opening in Bangkok's Ploenchit district that reimagines the iconic 30 Avenue Montaigne facade in shimmering gold. Nestled amidst verdant gardens, this architectural marvel represents an unprecedented fusion of Thai craftsmanship and French haute couture heritage.”
Walking into the Dior Gold House, visitors are enveloped in a blend of fashion, art and nature. The store's design echoes Dior's signature aesthetic, with interiors that marry contemporary elegance with natural materials like bamboo, wood and raffia. This creates an inviting atmosphere that showcases the house's diverse collections.
Inside, visitors are transported on an artistic journey featuring works by nine Thai artists. Visitors are welcomed by Boonserm Premthada's installations made from elephant footprints, symbolising strength and grace. Saran Yen Panya's take on the tuk-tuk pays tribute to Bangkok's lively street culture, while Wishulada Panthanuvong's subtle sculptures blend perfectly with the store's luxury look.
Other impressive pieces include Eggarat Wongcharit's stylish armchairs and the functional yet beautiful creations by Rush Pleansuk and Philippe Moisan. The highlight is a display by Vassana Saima and Savin Saima featuring Lady Dior bags made from bamboo, capturing the beauty of traditional floral art.
A visit to Dior Gold House would be incomplete without a moment of indulgence at Cafe Dior. This space offers a sensory retreat where gourmet French cuisine meets the art of hospitality. Curated by renowned designer Korakot Aromdee, the cafe's decor reimagines the beauty of flora and fauna through bamboo artwork. The scene, alive with the illusion of three-dimensional movement, creates a dreamlike backdrop.
Every aspect of Dior Gold House is designed to immerse visitors in the Dior experience while celebrating Thailand's culture. By featuring local artists, the space goes beyond being just another global brand outpost, it becomes a unique fusion that honours its surroundings.
Also Read:
Track Latest News Live on NDTV.com and get news updates from India and around the world
